Creative Direction

  • Uncover ideas with the most promise; focus and simplify
  • Work with creatives to make the work better
  • Collaborate with account, strategy and production to solve client problems with inspired, original, effective creative work
  • Present and sell work
  • Keep it fun


  • Develop ideas and platforms
  • Television, print, digital, radio, outdoor, mobile, experiential
  • Long-form articles and Q&As
  • Web copy
  • Newsletters

New Business

  • Crafting your agency story
  • Elevator pitches
  • Agency credentials
  • Case studies
  • RFI and RFP responses
  • Consultant relationships
  • Pitch planning
  • Pitch postmortems
  • Presentation coaching

Agency Communications

  • Crafting your agency story
  • Mission statements
  • Agency website
  • Social media
  • Agency credentials
  • Case studies
  • Agency newsletters
  • Agency meetings
  • Employee communication
  • Speechwriting
  • Presentation coaching
  • Marketing-materials audit
  • Integrated marketing plans 
  • How to build an integrated comms program

Public Relations

  • Campaign PR planning and pitching
  • Writing and producing PR assets (press releases, FAQs, Q&As, video cases, bios)
  • Interview prep
  • PR monitoring
  • PR goal setting and strategic planning
  • Crisis communication
  • People announcements (new hires, promotions, leadership transitions, departures)
  • Agency of the Year submissions
  • How to build your own in-house PR program

Award Shows

  • Audit of your current and pipeline work
  • Award-show strategy recommendations/budgeting
  • Entry recommendations (show, categories)
  • Video case studies
  • Getting your people on award-show juries