JOHN, HELP US — San Francisco, CA — 3 years
Freelance Creative Director & Copywriter
An extra hand for creative agencies. I help with creative direction, copywriting, new business, agency communications, public relations and award shows. Recent work with Mekanism (Alaska Airlines, Charles Schwab), 215 McCann (Workday), FCB West (Clorox, Levis, Dockers), Chemistry Club (LinkedIn, Dolby, In-Shape), Goodby Silverstein & Partners (Frito Lay), Stout (Facebook, Kiva), Havas NYC, DDB San Francisco, Tendo Communications (Centrify), ARGONAUT (Ad Age A-List), Tippett Studios and direct-to-client assignments, including Airbnb, Google, Prosper, and OMGYes.
GOODBY SILVERSTEIN & PARTNERS — San Francisco, CA — 5.5 years
Director of Communication
Directed communication programs that share the agency’s story with the public, press, prospective clients, current employees, and ad-industry leaders. Led new-business efforts, agency PR, social media, company meetings and award-show entries. Voted 2013 Employee of the Year.
Associate Creative Director/Copywriter
Developed, pitched, wrote and produced TV, radio, print and digital ad campaigns. Clients have included Chevrolet, Foster Farms, Frito-Lay, Hewlett-Packard, SONIC Drive-In, Emerald Nuts and Dropps. Part of successful pitch teams for Yahoo!, PepsiCo and Dickies.
FCB - San Francisco, CA — 1.5 years
SVP, Group Creative Director
Group creative director on Dockers, Air New Zealand, Ooma, Meow Mix, Milk Bone, Kibbles ’n Bits, Nature’s Recipe, Milo’s Kitchen, Pup-Peroni, Snausages and PG&E. Led successful pitches for Air New Zealand and Ooma.
TENDO COMMUNICATIONS — San Francisco, CA — 3 years
Developed strategy and produced web, print, video and interactive content for clients such as Hewlett-Packard, Honda,and Cisco. Managed client relationships, editorial and production staff, and agency marketing/new-business pitches. Grew revenue on primary accounts by 60 percent in one year.
Managed content development for high-tech, financial services, educational, insurance and B2C clients. Developed project budgets, editorial lineups, and new-business pitches. Managed six staff members plus freelance writers, editors, art directors and designers.
BATS CENTER FOR IMPROVISATIONAL THEATRE — San Francisco, CA — 4.75 years
Transformational leader for the West Coast’s largest improv-theater company. Responsible for strategic planning, financial oversight, theater management, administration, fundraising, grant writing, marketing, public relations and board development. Grew revenue by 40 percent over four years.
SANTA CLARA UNIVERSITY — Santa Clara, CA - 3 years
Director of University Marketing Communications (Acting)
Managed comprehensive marketing communications program, including public and media relations, publication production, and graphic and web design. Provided strategic and creative direction. Managed a $1.3 million budget and 14-member staff.
Associate Director of Major Gifts
Managed 75 major gift prospects through stages of identification, cultivation and ask. Wrote client prospect plans and strategies. Served as chief fund raising officer for the Center of Distinction and coordinated board-development programs. After 10 months in development, was promoted to lead the marcom operation.
GARCES MEMORIAL HIGH SCHOOL — Bakersfield, CA - 3 years
Director of Development
Designed, built support for and implemented a comprehensive development and alumni-relations program. Managed the design and construction of a new administration building and a an new library. Instituted inaugural annual fund drive that doubled unrestricted donations. Increased net fund raising by 54% in two years.
Loyola Marymount University — Los Angeles, California
BA, Communications (Film Production) — Magna Cum Laude
Minor in Business Administration
• Played the small (but pivotal!) role of “Young Executive #2” in the movie The Pursuit of Happyness with Will Smith
• Directed an award-winning documentary short film called Portrait of an Artist: Victor Hugo Zayas
• Lived in all of California’s great cities: San Francisco, Los Angeles, San Diego, Santa Clara and Bakersfield
• If Grandpa John is to be believed (and he WAS a bit of a practical joker) then I am actually “John Kovacevich THE EIGHTH.”
PEOPLE SAY NICE THINGS
“John is plug-and-play. He knows every aspect of the business. He is smart as hell, hard working, fast, easy-to-get-along-with, and clients love him. He ideates, presents, and produces at the highest level, and can work solo or collaboratively.”
- Brian Perkins, Creative Director, Mekanism
“John is everything you could want in a creative director: professional, collaborative, strategic, and always hilarious. He's the rare type of creative that delivers engaging work that also responds to the client's business objectives. Not to mention a great presenter and seriously charming.”
- Emily Brody, Account Manager, BarrettSF
“In an industry that is rapidly changing, John is the creative leader that organizations need right now. He brings highly original thinking to the table and can distill disparate ideas into the one idea that matters and that people need to rally around.
- Andy Grayson, Chief Communications Officer, Iggbo
“He’s a fantastic communicator and a great creative leader. John has such a tremendous understanding for the industry. He knows how to break through all the clutter. He knows how to be affective. He knows how to make us laugh. He knows how to win new business. He understands the difference between good creative and outstanding creative and he won't settle for less than outstanding.”
- Tod Puckett, Director of Broadcast Production, GS&P
“I’ve rarely seen someone work as hard as he does but more importantly, be as effective as he is. Approachable, hilarious, competent, intelligent and always looking out for the greater good of the agency. He is so highly respected in this industry and beyond.”
- Ellie Hardy, SVP Production, Edelman
“John is the type of creative director that an account person dreams about working with. He's smart, strategic and a genuine collaborator. He believes that great ideas can come from anywhere and encourages the people around him to think big. Clients love having him on their business because he really listens to them.”
- Ashley Aron, Marketing Director, e.l.f. Cosmetics