Think of all the ways your agency presents itself to the world:
• Online, via obvious channels like your website and social media accounts, but also through things like your job postings on Craigslist or that photo your ECD just shared on Instagram
• The way you talk (or don’t talk) to your employees: during orientations, at your regular agency meetings, or in those all-agency memos that may or may not leak to Agency Spy
• The credentials deck you send to a consultant, the answer to question #32 in that RFI response, which version of the agency reel you send to that guy from the start-up who emailed at 3:00 a.m.
• The quick phone call you have with a trade reporter that lets her know what’s developing behind the scenes
• A note or newsletter or press clip that you send to a current client to let them know what’s happening at the agency on other accounts
• At Cannes, it’s the way your president talks about your latest project, but it’s also the conversation your junior account person has with your client’s junior brand manager in the minutes before their weekly status meeting
And there are many, many more.
I don’t believe it’s possible (or desirable) to try to manage all these touch points in a command-and-control sort of way.
But I do think there’s an opportunity to look at all these various channels holistically and to present your agency’s unique offering more effectively.
You need a plan. You need a process.
I can help you with the following:
• Telling your agency story
• Your mission statement (which may involve some strategic planning and goal setting if your current value proposition is fuzzy)
• Your agency elevator pitch
• Your website (content and design, but also less-sexy considerations like the content-management system that allows you to keep your site updated and fresh)
• Social media (Twitter, Facebook, LinkedIn, Instagram, Vine, Pinterest, Google+, etc.)
• Leveraging your YouTube and Vimeo channels
• Agency credentials/marketing materials
• Case studies and other effective ways to showcase your work
• How your agency appears in various directory listings (and which ones you should pay for)
• Agency newsletters (clients, prospective clients, new-business consultants)
• Communication planning
• Crisis communication
• Innovative agency promotions
• Agency meetings, new-employee orientations, your intranet and other employee communications
• Presentation coaching
I’m happy to help with one-off communication projects for your agency. But I’d really rather “teach you to fish” and help you set up an integrated communication program that will support your agency over time.